11 days 'til mint
Mint is Open
Introducing the Rap Off generative art collection. The “Fridge” is the first drop of a 2-part limited edition 10,000 piece NFT collection. It features 5,000 digital collectibles showcasing 3 characters from our genesis cartoon: Ketchup, Mustard and Butter (free the homie).
Enter the fridge, buy the groceries.
Create the show with us.
Own a piece of the world.
Meet the Characters
Fridge
Characters
In a fridge full of off-brand condiments & try hards, mustard is calm, cool and collected. Considered a young OG among his peers, he carries that vibe with him from the studio to the ring. From bottom shelf to top tier, the come up is real.
Mustard
In a fridge full of off-brand condiments & try hards, mustard is calm, cool and collected. Considered a young OG among his peers, he carries that vibe with him from the studio to the ring. From bottom shelf to top tier, the come up is real.
- Authenticity
- Talks Spicy
- Rebuttals
- Wordplay
- Schemes
- Composure
- Bar Heavy
Character Traits:
Background
17
Background Extras
11
Skin
21
Clothing/Accessories
18
Eyes + Nose
23
Mouth
13
Top
10
Foreground
6
In heinz-sight… Going through some thangs as a young packet made ketchup the beast he is today. He channels his anger & pain to create one of the most intense & unbeatable styles seen in the fridge.
Ketchup
In heinz-sight… Going through some thangs as a young packet made ketchup the beast he is today. He channels his anger & pain to create one of the most intense & unbeatable styles seen in the fridge.
- Lyrical
- Aggression
- Flow
- Unorthodox
- Freestyle
- Hothead
Character Traits:
Background
18
Background Extras
11
Skin
19
Clothing/Accessories
18
Eyes + Nose
22
Mouth
12
Top
10
Foreground
7
Free butter! One of the realest left in the fridge, butter has been locked up in the box for a minute. Guess he really lives what he raps. When it’s real, you can tell…
Butter
Free butter! One of the realest left in the fridge, butter has been locked up in the box for a minute. Guess he really lives what he raps. When it’s real, you can tell…
- Punches
- Believability
- Real Talk 3rds
- Gun Bars
- Angles
- Highly Respected
- 3x Coty
Character Traits:
Background
14
Background Extras
12
Skin
7
Clothing/Accessories
6
Eyes + Nose
10
Mouth
5
Top
7
Foreground
3
The Roadmap
Cartoon 1: Mustard Freestyle
IRL Battle Rap Event 1: LA (4/3)
Free admission + exclusive VOD for collectors
Cartoon 2: Bored Ape vs Cryptopunk
VOD collector exclusive
The Fridge 5K Mint Goes Live
Cartoon 3: Dog Freestyle
Early sneak peak for collectors
IRL Battle Rap Event 2
Collectors get free admission + PPV free
Cartoon 4: Peanut Butter vs Jelly
Collectors get free PPV/VOD
Collectors Welcome-Listed for The Alley 5K Mint
The Alley 5K Mint Goes Live
Check out the Alley Roadmap here (coming soon).
Exclusive Merch Drop for Holders
Based on character you collect
Rap Off, the Series: Pilot Episode Production
Opportunity for community participation, writers room + cameos
